Kevin Maret Design
Artwork About







Aescape x Equinox

OVERVIEW

The Future of Recovery


The opportunity arose to lead the partner strategy and full visual design for an exclusive partner proposal. with luxury fitness company Equinox. With full creative and strategic control, I pitched how both brand’s can work together through their native platforms, campaigns, and booking flows to deliver the future of massage to Equinox members.

The result is EQX Restore: The Future of Recovery. This sprint secured $30m to provide state-of-the-art bodywork technology to over fifty Equinox locations nationwide.
Role:
Visual Design, Partner Strategy
2024








IDENTITY

Visions From the Future

I proposed a visual identity balancing Aescape’s technical precision with Equinox’s cutting-edge, experimental sensibilities. This stylistic approach abstracts the physical sensations of bodywork as it transcends into pure science fiction. 















PARTNER STRATEGY

A Perfect Match

To launch an exclusive, nationwide product partnership, there was an outlined desire for bespoke product offerings. To solve this, I proposed a redesign of Aescape’s booking flow with seamless integration for members with Equinox accounts. Displaying gym locations with launched massage tables and outlining member perks, this product flow leverages exclusivity and encourages Equinox members to book massages more frequently.

I also reskinned “Aerview”, Aescape’s massage table interface for an exclusive look and feel to Equinox locations. As another member perk, we developed an Equinox radio station curated specifically around the feeling of elite recovery. Championing their aesthetic values, this redesign creates unity across their locations and cements their partnership with Aescape as an essential amenity offering. 









OTHER WORK

Aescape




Dwell



IRL Conference





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